VENMO — ‘BLANK ME’
Venmo legal told us we couldn't use their name as a verb, but everyone does. We said, "blank it" with a campaign that teased verb status to those in the know and grabbed new users attention in college towns across the country.
Transaction Interpretations
Following the teaser campaign, we launched an Instagram campaign to celebrate Venmo memos, despite our blissful ignorance of users' content.
