STANCE - THE UNCOMMON FORCE
Winner: Cannes (Gold) + OneShow  (Gold) + AdAge Digital Campaign Of The Year + Pixel Award + FWA + Effie

The uncommon thread launched limited edition Star Wars socks in the middle of a movie marketing overload. We helped the brand stand out with an uncommon partnership. We turned the very act of shopping into a fanboy dream come true. Rather than scrolling through a boring product carousel, users could shop with "The Force" via webcam to buy and browse with the wave of a hand.

STANCE - SOCK WARS

We recreated each of the original Star Wars movies in social. People didn't believe the elaborate recreations were real so we proved it with making of videos. It ended up being Stance's best performing social campaign to date.

A NEW HOPE:

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THE EMPIRE STRIKES BACK:

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RETURN OF THE JEDI:

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STANCE - INFULENCER HOLOGRAM INVITE
Inspired by Princess Leia's message to Obi Wan, we created our own message to Star Wars influencers and turned 20 tickets to a party into viral unboxing videos of the world's first custom hologram invite.