*SERAPHIC
One brand to rule them all. I led the global creative efforts for *Seraphic and its diverse portfolio of human and ecological health brands. From consumer-focused wellness products to B2B biotech ventures, I helped shape a family of brands united by a single mission: to restore health on every level. Each brand was built with intention—authentic to its category, distinct in voice, and aligned with a shared vision. I also helped craft the overarching identity of *Seraphic itself, creating a parent brand that could both elevate and unify the portfolio. As part of the leadership team, I played a key role in shaping the company’s portfolio growth strategy, ensuring that every new addition fit intentionally into the broader ecosystem.
Scroll down to explore some of the highlights.
ION* Intelligence of Nature (Health)
ION* is on a mission to reconnect people with nature through wellness products, education, and community. The brand started as a small DTC company—and grew into a national presence, now available at retailers like Erewhon and Sprouts. I helped lead that transformation. I built and managed the creative team, led a full rebrand (including a name change), and oversaw the repositioning and relaunch of the product line. This included new packaging, a refreshed brand voice, digital content, and a visual system that could flex across channels. We activated the brand through events, partnerships, and physical presence—everything from custom swag to booth design. I also worked closely with growth and performance marketing teams to align creative with business goals and drive revenue.
Daily wellness — inside and out.
It’s started with rebranding Restore™ into ION* Intelligence of Nature. This meant leaning into nature and a newer fully recycled packaging.
ION* IRL
Many high-profile thought leaders in the wellness space use ION* daily—here are a few places you might have spotted them.
Think better. Sleep better. Feel better.
Led the creative launch of ION*’s first major product expansion—introducing three new SKUs that extended the brand into new use cases and daily rituals. I oversaw everything from naming and packaging design to messaging, sampling strategy, and the tactile details—like the compostable paper stock used for the packaging. The work carried through retail, digital, and helped set the tone for how the brand shows up in people’s routines.
Owned Social Content
We overhauled ION*’s social presence—resetting the content strategy to focus on education, storytelling, and clarity around the brand’s mission. I built out a full content strategy and design system that made it easier to communicate key issues, share facts, and create consistent, visually coherent posts across platforms. The shift led to more engagement and helped grow our audience by over 1,150%.
Education Updates
We revamped ION*’s sales education materials to help teams pitch the brand more clearly and confidently. The updated decks and tools took cues from nature—visually and narratively—to explain the science in a way that’s simple, human, and on-brand. The goal: make it easier to talk about what makes ION* different, and why it matters.
ION* Partnerships
If you’re in LA, you probably know Erewhon. We partnered with them on a campaign that featured a signature drink made with ION*, created in collaboration with Olivia Rodrigo. The drink gave people a new way to experience the product, supported by bold in-store displays that drove awareness and trial.
ION* - Beauty is Soul Deep
To introduce our new skin support product, we launched a campaign featuring Elle Macpherson. She reflects on themes of beauty inspiring people to take care of their inner beauty to shine outer beauty.
We sat down with Elle Macpherson, iconic supermodel and founder of WelleCo, to discuss the true meaning of beauty, our intrinsic connection to nature, and what she’s learned from her health journey.
"For me, wellness is the new beautiful. Health is the new wealth. Kindness is the new cool. And inner peace is the new success.”
Famously known as "The Body" for her physique, Elle is no stranger to the discourse around what we as a society and culture consider beautiful. Through her remarkable life experience and personal health journey, Elle’s understanding of beauty has only grown to expand far beyond surface appearances and shallow definitions.
We invited our audience to join the conversation on social (teaser to the left) and hear more from Elle via a blog and in-person webinar.
Resource* Dynamics (Energy)
Revolutionizing waste conversion to transform trash into fuel. I crafted the brand’s narrative, developing investor and pitch materials to drive interest.
Most of the work here is proprietary and can’t be shared publicly. If you’re interested in hearing more, feel free to reach out.
The Journey of Intrinsic Health (Community Health)
A revolutionary health transformation built on community and Dr. Zach Bush’s protocols. I collaborated with a small team to develop the branding, visual identity, and essential elements to launch the growing community.
Farmer’s Footprint (Ecology)
Farmer’s Footprint, a non-profit, is dedicated to accelerating the widespread adoption of regenerative agriculture to restore soil, human, and planetary health. I contributed to storytelling for the brand and its campaigns, embracing a grassroots approach to amplify its impact.
The Glyphosate Campaign
Teaming up with Senator Cory Booker and leading voices in health and farming, this campaign took a bold stand against glyphosate.
The message was clear: awareness must lead to action. The campaign mobilized thousands, urging the EPA, USDA, FDA, and President Biden to ban glyphosate and other harmful desiccants. The result? Over 150,000 signatures—and counting.
The Garden Club
I helped launch a program that empowered the Farmer’s Footprint community to cultivate their own home gardens, fostering a deeper connection to nature, sustainability, and homegrown nourishment.