DICKIES — LIFE HURTS
Winner: Art Director's Club (Silver)
Nature gave the armadillo a built in shield, the turtle a shell, and the cow a full set of leathers. Pretty heavy doses of armor for comparatively unadventurous lives. But not us. Nature left us unprotected—exposed and vulnerable to those unexpected moments of misfortune that come our way. Those moments when you need that heavy dose of armor the most.
Since 1922 Dickies has cut the hardest clothes. They'll break your fall, absorb your pain, resist moisture and protect your parts—they're your last line of defense. When life hurts, Dickies endures.
