AUTOTRADER - DRIVEN BY YOU
We created a flexible visual mnemonic to give Autotrader’s car search platform some humanity and applied it to stunts, TV spots and even Pixar partnerships.
AUTOTRADER - DRIVEN BY STYLE
Winner: FWA
Working with Autotrader we staged a #DriveByStyle outdoor experience in the Wynwood Arts District of Miami. Pedestrians passing by could interact with an installation that used color-sensing technology and 3D mapping to detect the color of their clothes and project that color onto a car to match. The stunt was devised to demonstrate the functionality of Autotrader.com, which uses customizable search features to match users with the perfect car in their perfect color.
AUTOTRADER - DRIVEN BY YOU (TV)