adidas Harden Vol. 1 Launch
Adidas signed James Harden for a staggering 200 million dollars, betting big on his first signature shoe they needed the launch to stand out in an already cluttered space. For the Harden Vol. 1 launch we created an immersive/interactive space that's uniquely Harden, all stemming from his collaboration with adidas, the game of basketball, and so on.
Travis Scott premiered the 'Way Back' music video featuring James Harden at the event.
Press and social delivered over 159 million impressions for adidas.
